June 12 was a big day for restaurateurs and best friends Dalton Wilson and Bryce Krausman. They inked the long-in-the-works deal for a follow-up location to their popular southwest eatery DW Bistro. The new spot, DW Market, will open inside the Gramercy, a housing/retail/office development (formerly the stalled and never completed Manhattan West) at I-215 and Russell Road, only a half mile from the original location, sometime in October or November.
“Dalton and I have always loved markets when we visit places like New York and Chicago,” Krausman says, citing inspirations such as Dean & DeLuca for its boutique eats and Fishs Eddy for its housewares.
Measuring nearly 8,000 square feet, the space on the ground floor of Building 2 will offer grab-and-go meals and a walk-up counter where customers can order hot dishes from the open kitchen. It will be large enough to house their burgeoning catering business and will carry a curated selection of artisanal finds, as well as DW signature products such as syrup and a Bloody Mary mix. In the bakery, DW devotees will find fresh scones and pastries seven days a week. The Market will also boast a floral boutique. “DW Bistro is like a piece of artwork, and you will learn how it works in the Market.”
“DW Bistro is like a piece of artwork, and you will learn how it works in the Market.”
Three years ago, Wilson and Krausman considered moving into a space Downtown that was previously occupied by shuttered French restaurant Andre’s, but they nixed that idea due to the infancy of the Bistro. So why stay in the neighborhood instead of making the pilgrimage north like so many other businesses?
“Seven years ago, before we even opened DW Bistro, we looked at Manhattan West as a potential location,” Krausman says. “Now we need more space. We could have realistically rented a warehouse for our catering, but we wanted to create a culinary destination in the Gramercy.
“The southwest is really booming, and DW Market will service places such as Mountains Edge and Rhodes Ranch,” he says. “We went from having no lunch business, and now it’s crazy. At the Market you will be able to order at an open kitchen and eat inside or take your food to the patio.”
Krausman is excited about honing in on a crowd that he describes as more dynamic. “There will be unique meats, cheeses and flowers, as well as things for single people, such as smaller loaves of fresh-baked bread.”
As far as the design goes, he confirms that the signature orange palette of the Bistro will carry through. DW Market will create around 30 new jobs in the area.
The Gramercy was purchased in September 2013 after four years in mothballs. The first tenants are scheduled to move in late this summer.