In a city such as Las Vegas where appearances are everything, it’s surprisingly hard to find on-demand hair and makeup services similar to those offered in cities such as Los Angeles and New York City. So Maile Pacheco—who worked for MAC Cosmetics for eight years—decided to do something about it.
“I was working with corporate sponsorships and a lot of the big shows in Las Vegas—Elton John, Celine Dion, Shania, as well as all the Cirque du Soleil productions,” Pacheco says. “I was talking to my girlfriend Jocelyn [Loo] over dinner, and she was complaining about how hard it is to find good hair and makeup people in Las Vegas. And a light bulb just went off.”
From that dinner earlier this year, Pacheco and Loo got the wheels in motion for beGlammed, their on-demand, app-based beauty service that delivers personal hairstylists and makeup artists straight to customers’ doors.
Together, they drafted a business plan and raised the necessary funds. Just three months after the initial conversation, beGlammed was operational. The company now has more than 40 stylists and artists, and is serving not only Vegas, but L.A. and Dallas as well.
Pacheco, a Hawaii native who split her childhood between Las Vegas, Los Angeles and Alaska, is convinced that beGlammed is just what this city was missing. “I have full confidence that beGlammed will pop off,” she says, crediting her invaluable training with MAC, which included everything from makeup application lessons to tips on how to talk to clients and be a better public speaker. “That job experience helped me tremendously,” Pacheco gushes, adding, “and I learned that people tell their darkest secrets when they get their makeup done!”
As for her favorite looks, Pacheco admits she loves “red-carpet glamour makeup.” “Angelina Jolie always gets it right, looking natural with a red lip,” Pacheco says. “I’m all about lip color—I love a statement lip.”
Beyond glamour, consistency is something for which Pacheco wants beGlammed to be known. “Before beGlammed, you never knew what you were going to get with many of the on-call beauty services,” she admits. “We have created hair and makeup styles so you know how it will turn out no matter where you are or which artists you use.”
Follow Pacheco’s company, beGlammed, on Twitter at @beglammednow