Jordan Kelley, 27, has close ties to the gaming industry. His father, Kevin Kelley, recently stepped down as executive vice president of Station Casinos. Kevin’s sister is married to Station CEO and Chairman Frank Fertitta III, Jordan’s uncle and godfather.

New Money Man

Jordan Kelley bets on Bitcoin

Las Vegas native and entrepreneur Jordan Kelley is on a mission to make Bitcoin, the virtual currency created in 2009, gain greater popularity through his company Robocoin.

Operated out of The Ogden in Downtown Las Vegas, Robocoin is the world’s largest Bitcoin ATM network, with locations in Europe, Asia, Canada and the U.S., including one at The D on Fremont Street.

“Bitcoin is the future of money, and Robocoin is bringing Bitcoin to the world,” says Kelley, Robocoin’s CEO. “With the Robocoin machines, people can store money and send money easily, safely and securely. It’s a bit obtuse but it’s catching on, and people are getting used to it.”

Kelley left town after high school to attend Babson College in Massachusetts. After graduating, he spent time in New York City working for Credit Suisse. But the self-described “serial entrepreneur” soon found himself back home running Jobbi, his international job-search website, among other successful startups. “Las Vegas is much more business-friendly than NYC,” Kelley says.

When Bitcoin was introduced five years ago, Kelley saw a huge opportunity. “Bitcoin is one of those once-every-three-decades inventions that changes everything,” he says. “It’s doing for finance what the Internet did for [electronic] information.”

“We have built an unbelievable team, and all the new launches are done remotely from our office,” he says. “The press conference for the Robocoin in Japan was done on Skype!”

When Jordan—who lives in Summerlin—isn’t planning total Robocoin domination, he loves exploring Sin City. “Downtown is always a good time, especially The Griffin,” he says. “I also love Carson Kitchen, which is near the Robocoin office.”

On the Strip, Kelley spends his downtime at The Cosmopolitan in the private, members-only Scotch locker in the backroom at Stitched, sipping Laphroaig.

But for a really memorable night out, Kelley heads to Tokyo 365, Downtown’s cocktail den at Inspire Theater conceived by Michael Cornthwaite from Downtown Cocktail Room. Despite his social schedule, Kelley stays focused on the ultimate goal: having a Robocoin in every city in the world.

“Soon, there will be a Robocoin ATM on every corner,” he says.

Follow Kelley on Twitter @jordankelley